Entry 7

Notes: The youth movements is the next step of the art nouveau. with the Vienna succession, they felt oppressed and wanted a little freedom with their lives are their reaction to the old people telling them what to do. If things become too abstract you lose your audience. It should be a continuum away from the literal. what was cool about them was that they had their one magazine.they did something really radical and cool with the companies that wanted to sponsor it, they said if you want to advertise in our magazine, then we get to design your ad. The sixties poster come out when there was a art nouveau inspiration. It was a magazine that focused on young people and wasn't generated for adults. their posters focused on letterforms and their designs weren't crisp and completely indecipherable. their art rifts on other designs since they weren't locked into a style. their gig was to do historical themed recreations and digitize them into recreational thought. Their ideas revolved use to a modern poster style. 

Peter Barrons 

He's believed to be the first person to experiment with san serif type. He's an early advocate of san serif type. san serif was originally a anomaly. he creates what's considered to be the first comprehensive identity package. I pioneers the idea of non low bearing walls. He becomes influenced by a new professor whose obsessed with the idea of geometric expression. in 1904, he's expressed interested in his professors work. 1906 he designs the anolium , he sued the basic principle in combining the square to make interesting results. Barrons is hired by AEG in1907 to oversee their aesthetics. a year later, he fuels copyright for a logo, it's scene as a metaphor and it's like a honeycomb where everyone is working for the greater good. He comes up with the ideas with a consistent layout system, logo, and typeface. He takes it a step further later and takes interchangeable parts and applies it to the electric company. He also made the design for the turbin hall. this was old the time where we get the first electric railroad karts in London. 

WWI begins in 1914, it wasn't a pretty time. art movements reacted to it. 

Lucian Barnard

in early 20th century, a guy named Lucien Barnard was just another regular guy. He repainted the house like how it was since he got inspired by an art exhibition. Dad got mad and kicked him out. He became a starving artist. he paints an ashtray and a cigar then continues and when deadline comes he doesn't have anything. then he paints everything but the matches and name and sends it in. but it's put on a trash heep and throw it out. when they hired another guy to judge, he was so snobby he chooses Lucian and says he's the winner. Lucian rides this and used his work as a success. he soon became a commercial artist. he didn't like the bauhaus he didn't like that art should be a theory that is should be a job. it's been the longest running debate between designers. he later does other work for companies and typefaces. Another artist reifsts on his style and used Plockasthill. 

Plockasthill -poster style

it was an early war propaganda poster the supported the army recruiting people. it was a U boat (submarine) and it was abstract. it was a sophisticated way of thinking. Lucian also had graphic art that depicted abstracted meanings, (that were violent). 

The axis powers were weak design posters they were depicted on illustrations and they spoon fead their ideas to the audience. 

The axis powers were graphic while the allies were about illustration. 

Ludwig Hohlwein

he's a masterful poster designer, his achievements is overshadowed with his alliance wit the losing team. his poster of the red cross is related to the tradition of asian prints. later did the poster of the 1986 olympics. he reputation is destroyed because the germans and Hilter are asswipe losers. Hitler didn't like this approach to his designs. he believes that the allies have much better poster and that they should speak to the least sophisticated masses. he's gadabout emotional impact using contrast. 

A.M. Cassander

Cubism starts off in the 1900's , the greatest poster designer during this time was A.M Cassander.  when you embrace the idea of design being geometrical and  in proportional  we see things in life like that. Cassander uses sophisticated abstract to communicate ideas. He used the language of cubism in most of his work. 

Dotism is the reaction where noting makes sense and questions why art makes sense. 

Surrealism. saying the world is crazy and gives a mathematical approach to art. suppremmitsm comes up when cubism comes and used a single color to express emotion with simple ideas. it's about art for arts sake. it' about pure feeling. it's influenced by two things. futurism and constructivisim. futurism it was how can i show connects in motion.

Suppremmitism rejects utilitarian function,  it also rejects pictorial representation.Kazimir Malevich is the leader of the suppremmitisim movement. 

Rodchanko, Lissitzky, Tatlin were the three big players of Suprematism. 

Personal Thoughts: Class today was plain at it's best. We learned about how youth were sick of adult authority and decided to take matters in their own hand and wanted to have their own decisions, designs and creativity. They even designed ads that supported their magazine and work. their  abstract work reminds me of the work that's used today in art museums. They even rifted the classical art designs and made it stunning and imaginative. I feel this work is what inspired the change in music and later art styles. It's something I might try to do in the near future hoping to change the ways people see things while still communicating my thoughts and designs to give them feeling. I'm probably a long way from that but hey got to start somewhere. It's nice to know that there's regular people like Lucian Barnard  who gets famous from first becoming nothing. I thought the story of him becoming big is relatable but never going to happen to me since my family can't kick me out now and they never would. I appreciate that he got inspired by an art exhibition and wanted to try things out, sure he was late, we all know what that feels like but the fact that he got a career out of luck is what's really inspiring about his story. I wonder when'll that will happen to one of use and what style of art will get us famous. The propaganda posters of war were really well designed and Hitler's an idiot for not seeing true art and design. Wish he was on team America instead of the losing team. Since there was a lot of talk about the bauhaus and propaganda with Hitler (moron, you can see my hate for him) it was like a regular history lesson what i learned with high school but with art!!!!! Anyway, I'm ranting on here, class was informative and cool but like I said plain at it's best, except for the screen problems.

Questions: 

How far did Lucian Barnard's work take him. I also wonder did he repeat his lateness with his work like he did for his original work he showed? Another question is how did the other german soilders take to Ludwig's propaganda posters. Did Jewish people and American appreciate his work or did they see it the same way as Hitler did (not relating for the masses)?

DORIAN LOVES THIRDS XD XD XD XD !!!!!!!!!!!!!!!!!!!