Entry 5

Class Notes:

A review on what's going to be on the test next week.

Quniform, 

Cave paintings are pictorial, elemental, abstract. qutiform shows transition. it develops out of speed and efficiency, but if it becomes faster it becomes more abstract.  Zylography, is printing with wood. shown of early block printing. 

through printing technologies they are examples of block books, books using block printing. the lettering style that was being used was gothic. texture, black letter, and gothic or anonymous.

 Gutenberg used gothic letter styling because that's what they used at the time of his era. goring middle class, students in universities. king of france was in favor of printing. Gutenberg regula guy, trying to make a buck. 

things to remember for a later time: 

A: Punch

B: Matirx

C: Type Mold (with matrix removed to show a newly cast H)

D&E: Type Mold

letter of indulgence is example of letter press printing. 

Words to remember: 

Xylography

Ligature

Incunabula

Fleurons

Steven Daye was a normal guy with his work. 

Simonneau's has 2,034 units in his drawings that were made because it marked an old style type face.

Pierre Simon Fournier uses a rococo style which was a french style that was fussy and decorative. with Copper plate engraving you can have a contrast between thick and thin. which led to Bodoni and Modern. the design style is neoclassical while it's family style is Modern. Bodoni has redesigned the roman letterforms. 

Need to know Joseph Niepce and Louise Jacques work for the test. Important. also that the first adman were brokers of space for newspapers with advertising.

Another words to think/study:

Ephemera (wasn't intended to be preserver)  

Scrap- they're disposable, example of ephemera

more example: calendars, picture materials.

New material:

the poster was a time period where there were a lot of exhibition where people showed their technology. Allegories had become popular that wasn't literal that represented something else.The printing tells you that the style is provolography.

there was a lot of experimenting with lettered for packaging  in different ways to how to get ink onto the metal, it was applied to packaging where people can find piles of it. the product was replacing the shopkeeper. when people moved to cities are relationship to people are replaced by products, they put faces to give customers something to relate to. it was the point in history where food culture started to emerge. as production methods improved. people start to produce more oats. the time where we start getting manipulated by our media. the ladies home journal and the practical housekeeper were respected journals and when they wrote ideas, they wanted people to trust them, they're not going to mention the product, just say how to make it. but they used juxtaposition of the food images to run an ad next to the recipe. we are aware of it but follow it anyway.  they used visual manipulation to have the women look nice and making soup in a soup tureen. they sutley say your life would be easier using their stuff. it's consumerisms but not high art. 

Towards the end of 1800's, they had chromolithography and workers fought tooth and nail to keep jobs. 

the Victorians gave the beginnings of toy books. that were meant to entertain kids. it was a change in attitude for kids. Walter Crane (will be coming up for the next several weeks). his style was the start of influence from japanese prints. 

Calbercott made absurd thing silk dishes running away.

Kate Greenaway is a few female illustrators being mentioned, she has a general use of white space at the time. 

Thomas Nast was an illustrator who brought down Boss Tweed and Tamani Hall using his illustrations to make commentary to what's going on. Tweed tries to offer Nast 500,000 dollars  but Nast stayed and continued the fight. things that were new and cool were what was popular and got into the ads. 

the giant pickle, Heinz 57 where John Henry Heinz began selling horseradish and started releasing a line of free package foods with 57 pieces to his line, he reacts the first large electric sign of his billboard.  was one of the first people to figured out that his employees were his marketings. using pretty young girls to be eye candy to all of the perverts. 

Personal Thoughts: I thought today's class went well. I got an almost perfect on my quiz that i used my notes for. But the test might be hard challenging since I have to memorize everything that I need to know. Reviewing was kind of simple and helpful with what I need to memorize. The new information was also interesting and related to what I do and use everyday. 

The information about how the allegories were popular with their printing style. The quaker mascot was familiar with what my family use when they eat oatmeals and other types of food. it's relatable to them, and they like the use of it mostly because of the face of a person. 

The Heinz ketchup is another thing that was familiar with my family and especially me. I loved the ketchup and the history of how he attracts people using his female employees is sick but effective in the type of work he's in. Overall, class was a good review and I hope to finish off the test with a bang.

Questions/Research: What was the most famous illustration that Nast did of Boss Tweed that attract the public to his work?