Entry 7

Notes: The youth movements is the next step of the art nouveau. with the Vienna succession, they felt oppressed and wanted a little freedom with their lives are their reaction to the old people telling them what to do. If things become too abstract you lose your audience. It should be a continuum away from the literal. what was cool about them was that they had their one magazine.they did something really radical and cool with the companies that wanted to sponsor it, they said if you want to advertise in our magazine, then we get to design your ad. The sixties poster come out when there was a art nouveau inspiration. It was a magazine that focused on young people and wasn't generated for adults. their posters focused on letterforms and their designs weren't crisp and completely indecipherable. their art rifts on other designs since they weren't locked into a style. their gig was to do historical themed recreations and digitize them into recreational thought. Their ideas revolved use to a modern poster style. 

Peter Barrons 

He's believed to be the first person to experiment with san serif type. He's an early advocate of san serif type. san serif was originally a anomaly. he creates what's considered to be the first comprehensive identity package. I pioneers the idea of non low bearing walls. He becomes influenced by a new professor whose obsessed with the idea of geometric expression. in 1904, he's expressed interested in his professors work. 1906 he designs the anolium , he sued the basic principle in combining the square to make interesting results. Barrons is hired by AEG in1907 to oversee their aesthetics. a year later, he fuels copyright for a logo, it's scene as a metaphor and it's like a honeycomb where everyone is working for the greater good. He comes up with the ideas with a consistent layout system, logo, and typeface. He takes it a step further later and takes interchangeable parts and applies it to the electric company. He also made the design for the turbin hall. this was old the time where we get the first electric railroad karts in London. 

WWI begins in 1914, it wasn't a pretty time. art movements reacted to it. 

Lucian Barnard

in early 20th century, a guy named Lucien Barnard was just another regular guy. He repainted the house like how it was since he got inspired by an art exhibition. Dad got mad and kicked him out. He became a starving artist. he paints an ashtray and a cigar then continues and when deadline comes he doesn't have anything. then he paints everything but the matches and name and sends it in. but it's put on a trash heep and throw it out. when they hired another guy to judge, he was so snobby he chooses Lucian and says he's the winner. Lucian rides this and used his work as a success. he soon became a commercial artist. he didn't like the bauhaus he didn't like that art should be a theory that is should be a job. it's been the longest running debate between designers. he later does other work for companies and typefaces. Another artist reifsts on his style and used Plockasthill. 

Plockasthill -poster style

it was an early war propaganda poster the supported the army recruiting people. it was a U boat (submarine) and it was abstract. it was a sophisticated way of thinking. Lucian also had graphic art that depicted abstracted meanings, (that were violent). 

The axis powers were weak design posters they were depicted on illustrations and they spoon fead their ideas to the audience. 

The axis powers were graphic while the allies were about illustration. 

Ludwig Hohlwein

he's a masterful poster designer, his achievements is overshadowed with his alliance wit the losing team. his poster of the red cross is related to the tradition of asian prints. later did the poster of the 1986 olympics. he reputation is destroyed because the germans and Hilter are asswipe losers. Hitler didn't like this approach to his designs. he believes that the allies have much better poster and that they should speak to the least sophisticated masses. he's gadabout emotional impact using contrast. 

A.M. Cassander

Cubism starts off in the 1900's , the greatest poster designer during this time was A.M Cassander.  when you embrace the idea of design being geometrical and  in proportional  we see things in life like that. Cassander uses sophisticated abstract to communicate ideas. He used the language of cubism in most of his work. 

Dotism is the reaction where noting makes sense and questions why art makes sense. 

Surrealism. saying the world is crazy and gives a mathematical approach to art. suppremmitsm comes up when cubism comes and used a single color to express emotion with simple ideas. it's about art for arts sake. it' about pure feeling. it's influenced by two things. futurism and constructivisim. futurism it was how can i show connects in motion.

Suppremmitism rejects utilitarian function,  it also rejects pictorial representation.Kazimir Malevich is the leader of the suppremmitisim movement. 

Rodchanko, Lissitzky, Tatlin were the three big players of Suprematism. 

Personal Thoughts: Class today was plain at it's best. We learned about how youth were sick of adult authority and decided to take matters in their own hand and wanted to have their own decisions, designs and creativity. They even designed ads that supported their magazine and work. their  abstract work reminds me of the work that's used today in art museums. They even rifted the classical art designs and made it stunning and imaginative. I feel this work is what inspired the change in music and later art styles. It's something I might try to do in the near future hoping to change the ways people see things while still communicating my thoughts and designs to give them feeling. I'm probably a long way from that but hey got to start somewhere. It's nice to know that there's regular people like Lucian Barnard  who gets famous from first becoming nothing. I thought the story of him becoming big is relatable but never going to happen to me since my family can't kick me out now and they never would. I appreciate that he got inspired by an art exhibition and wanted to try things out, sure he was late, we all know what that feels like but the fact that he got a career out of luck is what's really inspiring about his story. I wonder when'll that will happen to one of use and what style of art will get us famous. The propaganda posters of war were really well designed and Hitler's an idiot for not seeing true art and design. Wish he was on team America instead of the losing team. Since there was a lot of talk about the bauhaus and propaganda with Hitler (moron, you can see my hate for him) it was like a regular history lesson what i learned with high school but with art!!!!! Anyway, I'm ranting on here, class was informative and cool but like I said plain at it's best, except for the screen problems.

Questions: 

How far did Lucian Barnard's work take him. I also wonder did he repeat his lateness with his work like he did for his original work he showed? Another question is how did the other german soilders take to Ludwig's propaganda posters. Did Jewish people and American appreciate his work or did they see it the same way as Hitler did (not relating for the masses)?

DORIAN LOVES THIRDS XD XD XD XD !!!!!!!!!!!!!!!!!!!

Entry 6

Notes:

John Ruskin, he was born in 1819, early part of 1800's, becomes phylisofical leader of the arts and crafts leader. a leader that called for social reform. he asked how could you structure as society so they can maintain an orderly society? he wanted structure with society to take care of the most people. it was the beginning of socialism. he was a writer and a philosopher had the base idea that things were valuables simply because it was beautiful. he pointed to the idea of the cathedral being the perfect example of unity of design.  Several people were inspired by this idea. 

WILLIAM MORRIS-

William Morris is an important figure. Morris had the nick name Topsy.  With industrialization, with the key word aesthetic confusion, they rebelled against the machines. the idea was things were valuable because they were produced by hand. He;s the son of a wealthy merchant. i published his first set at 24. Morris is known for his oaten work, he was a socialist. Morris was involved with book arts, it was;t something that was flourished. it was later a popular trend. Goudi and Bruce Rogers hand an intreats in book arts Morris designs 3 of his own type faces golden, a black typeface called troy, and a smaller one called chaser. Morris;s type has even tonality. His work was precisely even in color. he design over 6044 blocks and did initials, boarders, frames, title pages. They always remember his vine work and work effort. 

Each generation rejects what their previous generation did. 

ART NOUVEAU- 

Aubrey Beardsley , he was inspired by William Morris, his work was similar to him. if you make a comparison you'll see similarity. he also has naked nymphs. Morris was pissed and threatened legal action against it. His work has a dark sexualness, and he has a tragic (generic) short life. Alphonse Mucha is a another person we could relate to. Had incredible sketched, when he starts as a young painter and printer, he gets a job working at a print shop. a big star Sara Burnhard had a design she was donning and she didn't like it. she ask for poster to be done while al was at work. the work was lush and colorful but looked uncompleted at the bottom. he didn't have time to finish. But she fell in love with it.  had him design costumes and sets and posters. Mucha's style was dominant. in late 1800's and early 1900's, Al is what defines what Art Nouveau is. The classic piece that everyone knows of Art Nouveau si the poster for job cigarette papers. 

Things to discuss about Mucha's work

whiplash tendrils for hair,

 tile work, 

a trumployness where he plays with depth

a flat background element playing 

get a sense of detention with the hair

complex patterns

the flat background is japanese inspired

his work was sophisticated graphic detail work. it was something that he believed in. People loved pattern work, they usually brought books of pattern, they enjoyed decoration. Had an abstract form of art. 

GE;'s pattern related to a japanese design, 

Art Nouveau catches on slow in America. Another man in America Will Bradley playes with abstraction, black and whlte pattern. He starts doing innovative things. starts using abstracts in simple form. has the ground in flat pattern but has demotions with the women. He also manipulated negative space in abstract form.  he used a photomechanical to reproduce the image to make the work abstract by decoding the image using japans woodcuts. Gets full of himself and prints a book while incorporating a lot of pattern work. 

Soon advertising becomes sophisticated.  Some of the work created a sense of envy with making the people look fancy and sophisticated. 

Jugenstrill was an art Nouveau that was about youth and was a popular trend. is again has simple flat color representing block printing. 

Peter Barrons another artist was known for his wookd block prints. He created a radical piece call the Kiss. It was scandals and taboo at the time. 

In Scottland, there was the Glassgo school of art. The school was bould around  4 different people, Margeret and Francis McDonald and they were sisters. Herbert McNare. and Charles Renne Macintosh. they were working in a similar style and they decided to team up. the work that they were doing were geometric, it has curvealiniar elements (meaning elements that was curvy, it doesn;t have right angles, but has a rectalinear structure) it has floras decoration, symbolism (carry over from Victorian era) like stylized forms, 1890;s headmaster sees them and says they should hang out.  

A book was made Margeret McDonald and in was made in 1896 and it was using symbolism.

They move in to many facets of design. they designed interiors, they recreated an entire restaurant and changed their library. They have a method on how things were going to work. 

Talwin Loriss  he listened to their information and took their ideas to give practical expression. he started to become extremely collectible and his stuff was mass produced. he's collected for his spin design. 

Sessionstil means style. young art people hanging out with the older art people and they wanted a show and the old people said no so the young people created their own. they formed Sessionstil.Gusta Clint and Koloman Moser important members of the Sessionstil. they put on an art show for their first exhibition, their first has an allegory which as an idea of the young people killing the old guard.

they used an outrageous use of negative space,had used so much white space. 

Personal Thoughts: I thought that today's class had a lot of information. Mucha's life style reminds me of my own and I'm a little wishful that my life will be that great as his when that lady loved his art work even though it was late. The Art Nouveau had a lot of abstract nature within it's pieces and it's use of negative spaces is also incredible that I hope to incorporate that style within my own animations. The video that was shown demonstrated the difficult time he had with his work and making people happy and making money on his own. However it's hard to relate since he was still wealthy thanks to his fathers income that made them still wealthy. I hope i get as lucky as some of these artist, without the sexual exploring and early death. 

Questions: Sometimes us art students are restricted in materials around here, I would like to know if Mucha had the same problem that we have with supplies and also if his dominate style was criticized by someone jealous of his talents? 

Entry 5

Class Notes:

A review on what's going to be on the test next week.

Quniform, 

Cave paintings are pictorial, elemental, abstract. qutiform shows transition. it develops out of speed and efficiency, but if it becomes faster it becomes more abstract.  Zylography, is printing with wood. shown of early block printing. 

through printing technologies they are examples of block books, books using block printing. the lettering style that was being used was gothic. texture, black letter, and gothic or anonymous.

 Gutenberg used gothic letter styling because that's what they used at the time of his era. goring middle class, students in universities. king of france was in favor of printing. Gutenberg regula guy, trying to make a buck. 

things to remember for a later time: 

A: Punch

B: Matirx

C: Type Mold (with matrix removed to show a newly cast H)

D&E: Type Mold

letter of indulgence is example of letter press printing. 

Words to remember: 

Xylography

Ligature

Incunabula

Fleurons

Steven Daye was a normal guy with his work. 

Simonneau's has 2,034 units in his drawings that were made because it marked an old style type face.

Pierre Simon Fournier uses a rococo style which was a french style that was fussy and decorative. with Copper plate engraving you can have a contrast between thick and thin. which led to Bodoni and Modern. the design style is neoclassical while it's family style is Modern. Bodoni has redesigned the roman letterforms. 

Need to know Joseph Niepce and Louise Jacques work for the test. Important. also that the first adman were brokers of space for newspapers with advertising.

Another words to think/study:

Ephemera (wasn't intended to be preserver)  

Scrap- they're disposable, example of ephemera

more example: calendars, picture materials.

New material:

the poster was a time period where there were a lot of exhibition where people showed their technology. Allegories had become popular that wasn't literal that represented something else.The printing tells you that the style is provolography.

there was a lot of experimenting with lettered for packaging  in different ways to how to get ink onto the metal, it was applied to packaging where people can find piles of it. the product was replacing the shopkeeper. when people moved to cities are relationship to people are replaced by products, they put faces to give customers something to relate to. it was the point in history where food culture started to emerge. as production methods improved. people start to produce more oats. the time where we start getting manipulated by our media. the ladies home journal and the practical housekeeper were respected journals and when they wrote ideas, they wanted people to trust them, they're not going to mention the product, just say how to make it. but they used juxtaposition of the food images to run an ad next to the recipe. we are aware of it but follow it anyway.  they used visual manipulation to have the women look nice and making soup in a soup tureen. they sutley say your life would be easier using their stuff. it's consumerisms but not high art. 

Towards the end of 1800's, they had chromolithography and workers fought tooth and nail to keep jobs. 

the Victorians gave the beginnings of toy books. that were meant to entertain kids. it was a change in attitude for kids. Walter Crane (will be coming up for the next several weeks). his style was the start of influence from japanese prints. 

Calbercott made absurd thing silk dishes running away.

Kate Greenaway is a few female illustrators being mentioned, she has a general use of white space at the time. 

Thomas Nast was an illustrator who brought down Boss Tweed and Tamani Hall using his illustrations to make commentary to what's going on. Tweed tries to offer Nast 500,000 dollars  but Nast stayed and continued the fight. things that were new and cool were what was popular and got into the ads. 

the giant pickle, Heinz 57 where John Henry Heinz began selling horseradish and started releasing a line of free package foods with 57 pieces to his line, he reacts the first large electric sign of his billboard.  was one of the first people to figured out that his employees were his marketings. using pretty young girls to be eye candy to all of the perverts. 

Personal Thoughts: I thought today's class went well. I got an almost perfect on my quiz that i used my notes for. But the test might be hard challenging since I have to memorize everything that I need to know. Reviewing was kind of simple and helpful with what I need to memorize. The new information was also interesting and related to what I do and use everyday. 

The information about how the allegories were popular with their printing style. The quaker mascot was familiar with what my family use when they eat oatmeals and other types of food. it's relatable to them, and they like the use of it mostly because of the face of a person. 

The Heinz ketchup is another thing that was familiar with my family and especially me. I loved the ketchup and the history of how he attracts people using his female employees is sick but effective in the type of work he's in. Overall, class was a good review and I hope to finish off the test with a bang.

Questions/Research: What was the most famous illustration that Nast did of Boss Tweed that attract the public to his work?