Notes:
Herbert Matter- he's a swiss born american photographer and designer, his work influence the NY school of designers. He's important for his use of imagery and projective imagery. He's in the pathion of people who designers look to. in the 80's, on the right there's a poster by Paul Abshare. He usually have exaggerated skills with imagery. He did work for Null furniture company and he unused abstraction of the form to speak about the form.
he imbraces negative forms to allow the chair to be art. he's giving people a new way of thinking about art.
Lester Beal- he gets a degree in chicago and he works as a designer in the 20's and 30's and he learns everything on his own. He moves a studio to NYC and the corporate design was like madmen. One of the things you can recognize about his work is visual contrast. in a piece he created in 1985, he has an open layout with contrast in forms/ He had a bizarre love for wood type and realized they work really well for contrast and he loves arrows. He later works for the Rural Elecrtification Administration and communicated the information with the least means.
WPA: Works Program Administration- It's the largest new deal agency, it was an effort to try to employ millions of americans. They had a whole branch dedicated to the arts and hire European modernist to create modernist ideas to the government.
Personal Thoughts: Class was shorter in notes then usual and the movie was full of so much information of Herbert Matter that it'll be hard to remember it all. I'm still happy with myself for getting an A on that test. It appears to be apparent that there can be multiple new ways ti think about art if you express it in different various compared to the usual techinques. Herbert Matter's work was a clear example of what was needed for art to strive in the future.
Questions: How did the WPA find artist to employ?
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