Industrial Revolution (video)
Expect this on test to identify:
old style, transition, modern, egyptian, san serif.- the five historical type families.
(multiple choice questions)
remember the base line, x-height, cap height, ascender, desender, how to measure the face size (heighest to lowest)
San serif develops from taking to egyptian face and logging the fetes off.
in 1900, san serif used for running text. Peter Barrons.
1800's printing hasn't changed a lot, still using things Gutenberg has given us, first iron press in 1800, made out of iron. pressed harder, metal screw system, used about 1/10 of physical effort for a wooden press. Evolution- Fredreich Koenig gets pattened for steam powered press, 1814, get pattened for a double cylinder press.
250 impressions-1800
1100 impressions-1814, machine to do the work for them.
ledite- someone who won't use computers or new technology.
people mad about steam powered presses, 1827 times commisened a press, built in secret. afraid it would be destroyed. development in progression. same time we have popular media. rapid production, cost of papers dropped. papers were originally sold my subscription (more elite business,) penny papers for common papers. appeal to wider audience(that cost three pennies). they sold ad space.
1830's- penny papers were conservative, not developed media form, blocky type on page. had names like advisor or the merchant. were more enlightening.
1841 john hooper, first ad man. they were brokers of space. he placed ads in newspapers. takes ads to other newspapers. today called: media bots. brokers of space.
Otmar Merganthaller perfected his linotype machine in 1886. His work is close to GIC students history. he created a machine to set type and putting it in. papers were limited to 8 pages. files a pattened in1825 for a machine to allow a persona to do compositing, in 1886, 300 machines in Europe and America that have or has been waiting for patteneds. German immigrant, comes with idea for casting type. he demonstrates to NY time his machine, sitting in keyboard. Linotype machine could do work of 7-8 compositors. they were not needed. before good business casting type, collapsed with people making lead type getting cheaper and cheaper and had to work in one company called the American type Foundation Company.
had keyboard for the machine, element that they called a mouse, secondary keyboard. press key, release a matrix. a mold drops down shute forms lines.
first photograph of nature, Jason Yeeps.
jack dagara, photograph of records of streets in the past. streets empty, exposure took long people were't captured. only one guy, standing still long enough.
henry fox tablet, experiment with making photographs. photographs was an interesting plaything that's going to be played with art. a photogram is- taking a light sensitive paper, exposing it to light. first photograph printed from a negative, 1835
1889 kodak released camera picture that everyone can use. anyone can talk pictures. 1865,sent photographers out to take pictures and sent it to illustrators to draw them in wood blocks that would be used to print.
1880, first half tone plate. allowed us to print photographs. haf tone creates continuous tone.
Remember (Half Tone)
1864-1865, civil war, got photography developing, first war able to be photographed photos that were taken only showed aftermath. people said it was fake.
Eadweard Muybridge (already know about him)
Victorian era. it's framed around the time Vitctoria was queen 1819-190. the era's graphics are noted for aesthetic confusion. the era is larked of a period of having strong moral and religious beliefs. they loved fussiness and complexity, the designs was the result of the aesthetic confusion.
Fox Talbot made a book which was an example of Victorian graphics. gothic lettering, vine work, all the touchstones of Victoraian element graphics.
New technology shift, lithography (print on big stones), promo lithography.
advantae lithography, you could use gradation and have crazy curvy lines.
color lithography separate stone for each color, amazing gradation. invented in late 1700s. in 1800s they invent chromo lithography, 1840's printers are getting realistic images. with Chromo lithography work, typography can now interact with the negative space of the people. it became intertwinement.
Ephemera
Victorian era graphics, were called scrap cards they were little give aways as packaging, they were ephemera, cheap and colorful. first time in history people can have color art in your home. it had pattern and texture cause they didn't have it before. Lewis Prang and scorecards were synomonis. they gave example of Voctorian era graphics, were called Scrap.the era is also noted by a spirit of nationalism. it's identified as being Victorian by the boats, flags, the trumploy effects,. Same time period that there were lots of poster for traveling amusements.they have a blank section that would called Hubset.
Personal Thoughts: I though that the class today was to help us learn more about the process that was made to make writing easier for typography. Even though it made things easier than how it was in the past, it cost many people of jobs and they couldn't provide for their families. They had to share beds and it was hard for them to also get a room let alone enough food for everyone. A lot of people got sick as well since their water bucket was the same bucket that they used for using the facilities. A lot of people suffered from this and died out without realizing why they were getting sick since they didn't know that bacteria could kill them. The short review in class about the classical type faces and questions we'll be having on the test soon was really helpful in reminding me I need to study all of the things I'll need to know so I could be bette prepared. I was also happy in class when Mr. Angelo mention Eadweard Muybridge since I studied him for a presentation I have to do for Animation Techniques and I know a lot of information about him. The developing of photograph is sort of related to what I have to work on since my animator also worked with photography so it was nice o learn the evolution from the first photo taken of the war to the invention of Kodak. Overall, class was exciting and I hope all this information would stay with me for the test.
Questions and Research: It was said earlier that people were upset that the new inventions like the Lino-type and the Lithographs and Promo Lithographs since it made people go out of work. I was wondering how Leddites handled the Victorian Era work? Did they hate it or not notice it? As for Research, I have information about Eadweard Muybridge. During his accident with the Carriage ride, he lost the ability to taste and smell, which made more focused on what he wanted in his work with motion.